๐๐ฆ๐ข๐ต๐ฉ๐ฆ๐ณ ๐ฉ๐ข๐ด ๐ฏ๐ฐ๐ต๐ฉ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ฅ๐ฐ ๐ธ๐ช๐ต๐ฉ ๐ข๐ฏ๐ช๐ฎ๐ข๐ญ ๐ค๐ณ๐ถ๐ฆ๐ญ๐ต๐บ. ๐๐ฆ๐ณ๐ช๐ฐ๐ฅ!
(LinkedIn/Is it Leather?/am) Itโs a simple, yet powerful and irrefutable statement that leather lovers need to be saying in unison to fight the misconceptions used by well-financed activists to target leather. There are two certain categories – โTruthโ and โFiction.โ The space in between is a โgreyโ area where activists live, breathe and โspinโ their calculated claims.
When it comes to leather, activists blur reality by invoking โAnimal Crueltyโ claims from their anti-fur and anti-beef movements to weaken consumer demand, influencing retailers purchasing options with a goal of decimating the leather industry.
They build the illusion that somehow, like baby seals and foxes, cattle are killed for their hides. They utilize their Anti-Beef movement to build the illusion that buying leather goods directly leads to killing more cattle.
OBVIOUSLY, IT IS NOT THE TRUTH โ BUT THE ILLUSIONS ARE POWERFUL AND THEY KNOW IT.
Itโs time to stop this insanity and empower ourselves to be stewards of the truth. Look, most of these folks donโt really know the facts, they simple โrecite to incite.โ Confront them with focused, simple facts and most crumble.
So, the next time you hear something about leather and animal crueltyโฆdonโt just let it pass. Use these Tools and Truths to address the lies:
๐ง๐ข๐ข๐๐ฆ
You need four things to counter an activist: courage, patience, focus and simple facts:
1๏ธโฃ Courage: Speak up when you hear something false
2๏ธโฃ Patience: Activists rely on obnoxious behavior to stir your emotions of anger and fear โ and once those are unleashed youโve lost!
3๏ธโฃ Focus: Keep focused on the specific statement you object to and don’t get pulled into the โgrey areaโ (where they try to complicate and confuse).
4๏ธโฃ Simple Facts: Use strong, irrefutable, and simple facts.
๐๐ต๐ข๐ต๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ง ๐๐ข๐ค๐ต: ๐๐ฉ๐ฆ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐ถ๐ด๐ฆ ๐ฐ๐ง ๐๐ฆ๐ข๐ต๐ฉ๐ฆ๐ณ ๐ฉ๐ข๐ด ๐ฏ๐ฐ๐ต๐ฉ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ฅ๐ฐ ๐ธ๐ช๐ต๐ฉ ๐ข๐ฏ๐ช๐ฎ๐ข๐ญ ๐ค๐ณ๐ถ๐ฆ๐ญ๐ต๐บ. ๐๐ฆ๐ณ๐ช๐ฐ๐ฅ!
๐ง๐ฅ๐จ๐ง๐๐ฆ
1๏ธโฃ Cattle are never killed for their hides.
2๏ธโฃ Making leather does not cause pain to an animal โ itโs done posthumously.
3๏ธโฃ Using leather does not increase the amount of cattle killed, there are millions of unused hides that must be landfilled each year.
Look – if we donโt correct the record with truth, no one will do it for us. If you use the strategies and statements above, you can deliver โtruthsโ for our industry professionally and effectively. Who knows, maybe you can even change the activistsโ mind (kidding of course!).